Nahashon Muchiri Maina is a Kenyan digital marketer, Sustainability and Circular champion, and communication specialist who serves as the Circular Economy Communication Lead at Sustainable Inclusive Business Kenya (SIB-K), a knowledge center under the Kenya Private Sector Alliance (KEPSA). Driven by a passion for green innovations, Maina later joined the Computer for Schools Kenya (CFSK) initiative and the WEEE Centre (Waste Electrical and Electronic Equipment) under Kenya's Digital Literacy Programme. His dedication to electronic waste recycling led him to participate in an impactful eight-month international exchange program with Vohitra Environment in Madagascar. Today, he leverages his extensive communication expertise at SIB-K to drive awareness campaigns that guide both public and private businesses through Kenya's transition into a sustainable circular economy.