Karin Boomsma is a prominent sustainability leader and creative strategist dedicated to driving green business transformation in East Africa. As the Project Director of Sustainable Inclusive Business (SIB-Kenya)—a knowledge center under the Kenya Private Sector Alliance (KEPSA) and Kenya Plastics Pact she helps companies transition from traditional linear models to profitable, future-proof frameworks that protect both people and the planet. With over two decades of experience blending corporate communication, B2B strategy, and environmental advocacy, she has become a leading regional authority on the circular economy and plastic pollution mitigation. Her impact extends across the region through key roles with the Kenya Plastics Pact and as an Advisory Council member for the East African Community Women Wastepreneurs Association (EAC-WWA), where she actively champions women-led green ventures.